: Coca Cola and Pepsi

please ready the case analyses carefully you do not need any out source for this case your job is to do the introduction for the case and put in mind those are the question we will be discuss in the case so you can have bigger idea when you write the introduction you know what we will be writing about

Provide a brief background of the rivalry between Coca Cola and Pepsi
Perform a Porters five forces analysis of the Carbonated soft drink industry
How is the structure of this industry changing?
How will such changes affect Coke and Pepsi?

the materials that I upload for the case should have 11 pages if not please let me know

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