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Research paper

Abstract (200 words)
The abstract includes 1) the overall purpose of the study and the research problem(s) you
investigated; 2) major findings or trends found as a result of your analysis; and 3) a brief
summary of your interpretations and conclusions.
Provide three keywords for your research paper.

(Literature review 350+ words)
A literature review is a survey of scholarly sources on a specific topic. It provides an
overview of current knowledge, allowing you to identify relevant theories, methods, and
gaps in the existing research. Your literature review should be guided by a central
research question (Note: you may have a few research questions in your paper, but you
must only have one central research question the question that matters the most!).
Remember, it is not a collection of loosely related studies in a field but instead represents
background and research developments related to a specific research question interpreted
and analyzed by you in a synthesized way

Subject: Female Advertising in Social Media (Body & Beauty Standards)

Influencers/skincare beauty product suggestion topic for research

Our goal is to examine the negative impact of beauty advertisements in relation to social media and its unrealistic standards and representation of women. Women are looking at advertisements in relation to their own selves and the selves that models portray, taking these advertisements as evidence of what society wants them to be.

How campaigns reflect a sustained effort to not develop realistic standards for women or empower the representation of women in the media. Creating unhealthy and unattainable standards.

Examples of Negative impacts:

Levels of Low Self Esteem, Negative Body Image, Anorexia, Mental Health Issues

Question:

Is there a way to stop the cycle of body oppression and beauty standards in advertising? By becoming aware of the focus on selling body image and beauty over actual products, how are we affecting the advertising market?

Positive Advertisement Example: Dove

Instead of telling and showing women who they should be, they would celebrate who they already are. The campaign aimed to reconstruct beauty standards to include all skin colors, body types, heights, weights, wrinkles, rolls, and flaws.

Considered one of the first advertising campaigns to go viral on social media. A Campaign for Real Beauty.

 

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