Commercial

Commercial

Choose a product or service from these examples:

• Fast food
• Class of consumer product
• Personal care
• Automobile

Research online to analyze how that product or service has been advertised.

Prepare an 8-to 12-slide PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following areas:

• What are the key persuasive techniques used in advertising for your selected product or service? Illustrate with specific examples, explaining how each technique works.

• Discuss whether any of the following critical issues that related or connected with you product or service:

o Children and advertising
o Advertising in schools
o Health and advertising
o Political advertising

• Find one example of a commercial or advertisement of your product or service that strikes you as particularly creative and appealing. Consider some of the following questions:

o What are the elements that are unusual?
o What is the target group of the commercial?
o How does the commercial appeal to consumers?
o Why do you believe this commercial to be effective in brand name recognition?
o Who determines ethical standards for advertising?
o How are ethical standards met (or pushed to their limits)?

• Summarize the ways in which advertising has affected American culture.
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