Comparison Paper

Comparison Paper
Podcasting Pitch: Training People to Sell Your Favorite Product

What product do you own (or use regularly) that you can’t live without? It could be something as seemingly minor as a favorite pen or something as significant as a medical device that you literally can’t live without. Now imagine that you’re a salesperson for this product; think about how you would sell it to potential buyers. How would you describe it, and how would you explain the benefits of owning it? After you’ve thought about how you would present the product to others, imagine that you’ve been promoted to a sales manager position, and it is your job to train other people to sell the product.

Use the television for the product that I cannot live without….
• Analyze the case using the three step writing process

• Your Task – Write a script for a brief podcast that summarizes for your sales staff the most important points to convey about the product. Imagine that they’ll listen to your podcast while driving to a customer’s location or preparing for the day’s activity in a retail store (depending on the nature of the product). Be sure to give your staffers a concise overview message about the product and several key support points.

Please note that these are 2 different things –

1. Analyze the case using the three step writing process
2. Do the part that says “Your Task”

 

 

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