Competitors Analysis – Papa John’s

Organization: Papa John’s

Idea:
We propose that Papa John’s Pizza sells their pizzas as a frozen food product in major grocery store chains. It would be an extension of their current brick-and-mortar operations in which many are franchise operations. Papa John’s experienced a major shake-up in 2018 that caused stock prices to fall and they lost millions of dollars in sales. Their franchisees suffered as a result of the controversary and our plan would put their pizzas in a convenient and assessible location for consumers. Selling their pizzas in grocery store chains would make them more visible and would increase sales and stock prices.

Instructions for Writer:

Competitors: DiGiorno & Red Baron

This portion of the strategic planning template for Papa John’s idea (above) analyzes the competition and attempts to determine their future strategy. It is an attempt to guesstimate the competitions likely response to external events, or your strategy. A four corners analysis is a great tool which assists in this section. The four corners are:
    Drivers: The existing situation which identifies what motivates the competitors actions or strategy.
    Management Assumptions: The competitors actions are determined by the perceptions they have about themselves, their abilities, weaknesses, and opportunities (essentially, their SWOT analysis).
    Strategy: The competitors existing corporate strategy, including things like where it is investing its profits and creating value.
    Capabilities: The competitors strengths will be where they naturally focus their efforts (if they were smart, but we have to assume they are).

**please respond to each four corner (Drivers, Management Assumptions, Strategy, Capabilities) per competitor separately (DiGiorno & Red Baron)

Reference the Competitor template attached.

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