Concept statement

Concept statement

– Prepare a concept statement describing what a finished retail store is going to feel like
– explain what elements of the design solution (built environment) will help promote merchandising, economics and business
– The store is a line of daywear that will become the main thrust of his business. his target market is young professional females aged from 20-35 years old. the line is primarily separates – jackets, skirts, pants and some shirts – the clothes are young and hip
– The fashion store is call Cris Fashion House, and the location for it is somewhat busy and in a trendy part of downtown toronto. the area has many bars and restaurants but there are a few other fashion shops and he thinks the area will attract his typeof clientele. he expects to receive a lot of walk-in customers
– the store should reflect the innovative spirit of the innovative spirit of the clothing line – functionality, sophistication, cutting edge and comfort should be apart of the design concept
– Cliente Quote " i want my store to feel special and unique. i hope that there will be a buzz in the city, the country and the world. the new line should be enhanced by the design of the new store"

INSTRUCTIONS
– prepare a concept statement for the opening of the store (about 270 words) describing what the store is going to ‘feel’ like. since the retail/hospitality design incorporates the designer’s knowledge of merchandising, economics and business, explain what elements of design will help promote this
– the store will be a modern design and two levels and all women’s clothing
– this should be done in times new roman fon

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