Consumer buying behaviour (Nestle Breakfast Cereals)
Consumer buying behaviour (Nestle Breakfast Cereals)
Critically evaluate how consumer motivation, perceptions, learning and attitude formation could influence purchasing (including emotional drivers) of Nestle breakfast cereals. In addition to taking a broad view you will need to refine your analysis to consider a specific example.
Word limit 2800 words (this does not include reference list and appendices – no more than four pages).
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