ContentMarketingStrategy.docx

Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand's business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4-5 pages, including an overview of:

1. Organizational goals that are supported by content marketing

2. Content types 

3. Topics and overall themes

4. Metrics for success

5. Timeline for execution

Submit your strategic plan here as a Word or Google Docs document. 

Content Strategy Rubric

Content Strategy Rubric
Criteria	Ratings	Pts
This criterion is linked to a Learning Outcome Strategic Thinking Business strategy is highly detailed, logical, and represents excellent application of best practices in communications	40 pts Exemplary 30 pts Very Good 20 pts Good 0 pts Needs additional work	40 pts
This criterion is linked to a Learning OutcomeBrand Alignment Strategy is on-brand, utilizing effective media channels that support organizational goals, and works with existing brand PR strategies	30 pts Exemplary 20 pts Very Good 10 pts Good 0 pts Needs additional work	30 pts
This criterion is linked to a Learning OutcomeVariety and Robustness A wide range of on-brand content types and channels are used.	30 pts Exemplary 20 pts Very Good 10 pts Good 0 pts Needs additional work	30 pts
Total Points: 100

 

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