Coursework – An investigation of how cultural diversity impact hotel workforces: A case study of Disney

An investigation of how cultural diversity impact hotel workforces: A case study of
Disney

A 2,500-word report to outlining a chosen strategy to attempt to gain
competitive advantage through managing cultural diversity in an hotel organisation.

Introduction:
-Background of cultural diversity
-reason of cultural diversity (globalization? People in certain group tend to behave similar?
)
-purpose of this study (focus on how cultural diversity helps hotel chain gain advantages)
-state that you choose disney and why did you choose it as a case study
-structure of the report (brief summary of each part in this report)

Methodology:
-state that this study use secondary research
-advantages/benefits of using secondary research
-what books did you mainly use and apply to this report? (including the main definitions,
author’s opinion)
-state that you also use information from internet
-main case study: final analysis

Literature review:
-short introduction about what you want to do in this part
-definitions of culture and the trends nowadays
-definitions of cultural diversity and how it works in hospitality workforce
-advantages of managing cultural diversity in workforce
-disadvantages and challenges of cultural diversity in workforce
-HOFSEDE’S THEORY: definitions, opinions from different authors, state what did it used to
analysis and evaluate
-ICEBERG THOERY: same as above

Findings and analysis: I will attach case studies about disney later and feel free to find
more information on your own.
-Short introduction about the case (better if you only focus on one situation, for example:
what is happening in Disney France?)
-Find out what are the challenges and problems in this case(it has to be related to cultural
diversity) and classify them into 5 dimension (means apply the Hofsede’s theory)
-Explain how they apply their strategy to manage cultural diversity (focus on 5 dimensions of
Hofsede’s theory)
-Evaluate their best practices of cultural diversity, why and where did they do right? (you
might apply iceberg theory here)
-what are the competitive advantages through managing cultural diversity in an organization
Recommendation
Focus on 1 of the 5 dimensions. Base on your evaluation in findings and evaluation, which one
did not do well? Provide strategy to solve it.

Conclusion
-Discussion on the future of cultural diversity. (positions, what is important, trends etc.)
-Conclude what should manager do to manage cultural diversity in hospitality industry
-how should hotel chains face cultural diversity in their workforce
-What and how does it make contribution to hospitality

 

 

 

You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.

 

[order_calculator]