Cradle-to-Cradle Design at Herman Miller
Cradle-to-Cradle Design at Herman Miller
Prepare the Herman Miller case and consider the following questions:
• Do you think Herman Miller should use PVC or TPU in the Mirra Chair arm pad?
• Why is the PVC vs. TPU decision so difficult for the company to resolve?
• What are the elements of C2C? How does C2C differ from traditional business approaches to environmental issues?
• What process and organizational changes did Herman Miller make to implement C2C? What resources were required?
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