Crisis Communicate

1. Look up websites of companies mentioned in the chapter and see if there are still any lingering posts, blogs, etc., on the crises covered. Were additional actions taken by the company? Did additional problems or crises develop? Was the problem mentioned in the chapter a prodrome (warning sign) for another crisis or problem?

2. Find a rogue website on the Internet and describe your response to it. Write a response that could be printed in a newspaper, circulated via e-mail, or posted on a website. Which method of responding would be most effective and why?

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