Critical analysis of business sustainability strategies

Assignment Requirements

Choosing ONE of the following THREE companies:

a) Marks and Spencer
b) Unilever
c) The Co-Operative Group

Provide a critical analysis of the attempts to improve the sustainability of the business in the period since 2009.

. Use information to support your discussion
Corporate websites
NGOs and other observers
Academic journals that discuss the case, or the products, or the sector
Government policy context, regulations, guidelines, forecasts, etc.

In preparing your response you could give consideration to the following issues:

What are the main activities and geographical scope of the business?
What environmental, sustainability or ‘green’ awards has the business attracted over recent years and why?
What indicators or metrics are used to inform observers about improvements in sustainability?
How does the sustainability improvement compare with similar competitors?
What are the major areas that still need to be improved and why?
What are the constraints on further attempts to improve the sustainability of the business?

Your response should be logically structured, well presented, and may use tables, graphs and bullet points as required. You should include all data sources and references as appropriate.

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