CSR & customer loyalty

Proposed Title:

what kind of CSR practices of cosmetic companies appear to generate larger shared value and customer loyalty (re-purchasing power/ intention / customer loyalty )?

(do some research on existing examples and make an conclusion)

(such as 1.environmental type,ex. protect environment, green materials,
2.humanism type, ex. good enterprise culture, 
3.charity type, ex. charity donation)

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