current strategic and financial positions of a company

Assignment is to choose a company and, ultimately, make recommendations about how the company could improve both
its current strategic and financial positions and suggest what moves it should make in the near- and long-term to
achieve certain objectives. In order to do this, you must first analyze
(1) the industry in which it competes: Describe the company you have chosen, including the company’s mission, its
size, products, markets, etc. Assess the external environment: What are the economic characteristics of the
industry? What kinds of competitive forces are industry members facing (5-forces model)? What factors are driving
industry change and what impacts will they have?
(2) its competitors: External environment continued: What market positions do rivals occupy—who is strongly
positioned and who is not? Develop a thorough competitor profile for each major rival. What are the key success
factors in this industry? (3) its current strategy and competitiveness: Assess the internal environment: How well
is the present strategy working? Develop a company profile, including a SWOT analysis. Are the company’s prices
and costs competitive?
(4) the strategic issues/problems it must address: Summarize the firm’s competitive position using a competitive
strength assessment. Identify and explain the core issues facing the company (e.g., list the problems you have
identified in previous reports) Debt to Equity ratio, Current Assets – Current Liabilities, Current Ratio
(5) its strategic alternatives: Identify the company’s viable strategic alternatives and evaluate the feasibility
of success for each. Make, support, and explain specific recommendations for the firm. Outline a plan of action.
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