One of the main functions of any business is to transform data into information. The use of relational databases and data warehousing has gained recognition as a standard for organizations. A quality database design makes the flow of data seamless. The database schema is the foundation of the relational database. The schema defines the tables, fields, relationships, views, indexes, and other elements. The schema should be created by envisioning the business, processes, and workflow of the company. Since your company is an innovative Internet-based company, movement toward data warehousing seems to be one of the most viable options to give your company a competitive advantage; however, these concepts must be explained to the executive board in a manner to garner support.       Section 1: Design Document      Write a six to ten (6-10) page design document in which you:     

1. Write the introduction for this paper included the thesis statement.
2. Support the need for the use of relational databases and data warehousing. From a management standpoint, it may be important to show the efficiencies that can be gained for executive oversight. 
3. Create a database schema that supports the companys business and processes. Explain and support the database schema with relevant arguments that support the rationale for the structure. Note: The minimum requirement for the schema should entail the tables, fields, relationships, views, and indexes.
4. Identify and create database tables with appropriate field-naming conventions. Then, identify primary keys and foreign keys, and explain how referential integrity will be achieved. Normalize the database tables to third normal form (3NF). 
5. Identify and create an Entity-Relationship (E-R) Diagram relating the tables of the database schema through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix. Explain your rationale behind the design of the E-R Diagram. 
6. Identify and create a Data Flow Diagram (DFD) relating the tables of your database schema through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix. Explain the rationale behind the design of your DFD. 
7. Illustrate the flow of data including both inputs and outputs for the use of a data warehouse. The diagram should map data between source systems, operational systems, data warehouses and specified data marts. Note: The graphically depicted solution is not included in the required page length.
8. Write the conclusion for this paper.
9. Use at least 9 (nine) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

The specific course learning outcomes associated with this assignment are:     

• Describe the methods and best practices in implementing process change in IT organizations. 
• Describe the role and methods of technology-induced process improvement in organizations. 
• Use technology and information resources to research issues in information systems.
• Write clearly and concisely about leadership issues and strategic insight of the Information systems domain using proper writing mechanics and technical style conventions.