Discussion

Please review Chapter 4s section concerning Porters 5 Forces, read the Forbes article  (Moore, 2011) and view the required You Tube video , regarding Porters five forces. In the video, Mr. Porter discusses how Porters Five Forces Analysis is an important tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these five forces to the airline industry. Think of another industry where profitability is low. In an initial post of at least 250 words, apply the five forces to your chosen industry and demonstrate how those forces can lower profitability.

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