Does the College of Central Florida have Sustainable Competitive Advantage?

1. Market Analysis – Using Porter’s Five Forces, evaluate the competitive strengths and weaknesses of our college (3-5 pages). Include a cover page, using APA format. Use the following SBA page as a guide to identify your target market and develop your competitive analysis: SBA Market Analysis Guide (Links to an external site.) 2. Strategic Positioning Analysis – Based on your market analysis, define the college’s Unique Selling Points (of most value to current and potential customers). What strategies can the college employ to gain sustainable competitive advantage? Develop a business plan that identifies and utilizes CF’s Unique Selling Points and avoids imitation by competitors. (3-5 pages). Use the following SBA page as a starting point to identify the college’s vital Unique Selling Points: Finding Your Market Niche (Links to an external site.) 3. Executive Summary – Write a one page Executive Summary of your Strategic Positioning Analysis (1 page)

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