Draft of Introduction

For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication. To access the final project case study, Research in Motion: Sincerely, a RIM Employee (A), refer to the HBR coursepack link in your syllabus.
Prompt: Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study. Specifically, the following critical elements must be addressed:
I. Introduction
A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to
accomplish with your communication?

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