dunkin donuts

dunkin donuts

Part 1
introduce the company
1-what does it do?
2-how did it get started?
3-how does it add value?
4-who are the customers it competes for?
5-what risks confront the company?
6-what type of business is it, goods producing or service?
7-what industry does it operate in?
8-what is it known for?
include the company’s sales where their headquarters are located, and note that it is an American Corporation.
write an opening paragraph that engages the reader from the outset.

history
provide one paragraph on history of the corporation.

state its mission, vision, and values
1-the mission: most companies state their mission on their website. use the company’s own words.
2-the vision: you may have difficulty finding a statement of the company’s vision; if you can’t find it, you should state the vision in your own words based on what you have read about the company’s philosophy and values.
3-values: you should find your company’s values on its website.

 

 

part 2:

discuss corporate ethics
1-define business ethics
2-how does the company approach corporate ethics and what guidelines does it set forth?
3-does it adhere to what it says?

***discuss the concept of “corporate social responsibility”
1-who are the company’s stakeholders?
2-identify both primary and secondary stakeholders.
3-identify the CEO and include a few sentences about him or her.
4-how does the company fulfill its responsibility to its primary stakeholders (owners, employees, and customers)?
5-what approach does it use to corporate social responsibility (minimalist, cynical, defensive, or proactive)?

***discuss workforce diversity
1-define this concept.
2-why is workforce diversity important?
3-how does the company obtain or try to obtain a diverse workforce?
4-does it have a diversity policy?
5-what evidence do you find that the company carries out (or fails to carry out) its policy?

 
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