Dyson UK IMC Campaign objective and scope

Based on the Proposal paper (i will upload) write Campaign objective and scope chapter. Example – British airways file (will upload). SO YOU WILL NEED TO INCLUDE EVERYTHING LIKE IN THE BA WORK BUT FOR DYSON UK. Only UK market, not international. be careful with the numbers provided in the original file (revenues and market share, look at the notes in the file). you will also need to modify objectives based on the BA example and notes. don’t forget to include PITA calculation. Harvard style citations

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