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  • Essay
  • January 21st, 2014

E Detailing in pharmaceutical companies Custom Essay

E Detailing in pharmaceutical companies
The requested research paper is literature review of my thesis “E Detailing in Pharmaceutical companies”
I’m testing the acceptance of Physicians of e detailing and factor influencing that
(Practice Setting Factors):

1-Operational capabilities
2-Managerial readiness
3-Physician acceptance
also pharmaceutical (supplier) factors :

1-Drug/equip brand acceptance
2- Drug/equip Variety
3- Drug types

This part represent chapter 2

And please strictly follow the following structure as it is.
Also please use the attached articles to be the back bone of the literature review and feel free to use other international articles, and please if used other articles please I need this original articles to be attached with the order.

Structure of the order:

2.1 Introduction

2.2 Overview of Kuwait’s Economy

2.3 Overview of the Pharmaceutical Industry in Kuwait

2.4 Traditional Pharmaceutical Marketing

2.4.1 Conventional detailing

2.5 influence of marketing tools on physicians’ prescription behavior

2.5. E-detailing

2.5.1Definitions of e-detailing

2.5.2 Types of E-detailing

2.5.2.1 Virtual e-detailing

2.5.2.2 Video e-detailing

2.5.3 Reasons behind the prevalence of e-detailing (drivers)

2.5.4 Anticipated Benefits and challenges of e-detailing

2.6. Factors influencing the acceptance of e-detailing as a pharmaceutical marketing tool.

 

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