English and Literature

Paper instructions:
Sales Brochure
This week, you will create a sales brochure based on the material you used in your sales letter from week 5. Since this is a document that, in the “real world” would depend on immediate visual appeal for success, you must use graphics, illustrations, or other visual media techniques to enhance your text.

The gist of the brochure should be the same as the information in your week 5 sales letter. As with the sales letter, you must:

Arouse the reader’s interest by pointing out a problem, need or desire
Refute other points of view with evidence
Give proof as to how your product/service will benefit the reader
Urge action by the reader
In addition, you must:

Provide relevant graphics or illustrations that give credence to your claims. This must not take the place of text, but work with text to provide a compelling brochure
Other criteria:

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