Euro Crisis

Euro Crisis

prepare a scenario analysis of the current Euro crisis (including recommendations) for BASF Chemicals (Germany). Your analysis should include:
1.A brief (approximately 300 words) overview of the current Euro crisis, focusing on the key implications of the crisis for European-based corporations (like BASF) and their global sales and operations;
2.A complete scenario analysis (approximately 1,200 words plus charts and matrices), using the process described in the Scenario Planning Guide (see Unit 1: Readings and Resources) to identify and elaborate four scenarios of how the Euro crisis might unfold in the medium- to long-term (5 years and beyond);
3.Strategic recommendations for BASF designed to favourably position the company in relation to the range of ?possible futures? identified in the scenario analysis.
Your analysis must reflect an astute understanding of the Euro crisis and how it impacts European and global business, a meticulous implementation of the scenario planning model, and sufficient understanding of BASF?s operations, sales, strengths and weaknesses. Therefore, the assignment will require substantial research.
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