Evaluate Kodak's strategy in traditional photography. Why has the company been so successful throughout the history of the industry?
Evaluate Kodak’s strategy in traditional photography. Why has the company been so successful throughout the history of the industry?
2. Evaluate Kodak’s strategy from the mid-1980s onward. What have been the reasons behind the company’s failure in digital imaging?
3. What was Kodak’s position in digital imaging as of 2003? Would Kodak’s position be different had the company adopted a different digital imaging strategy in the 1980s and 1990s? Specifically, what should the company have done differently?
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