Event Management

Event Management

Directed Work Project: Individual Assignment
It is your responsibility to observe, obtain and research event information to complete the assignment below:
Student will invest a minimum of 6 hours working (and/or planning) an event (cannot be a tradeshow) during the semester. You may select your own event.

Section I: Introduction
1. Introduction of Event: Provide a history or review of the event.
2. Philosophy/Mission of Event: Explain the purpose and philosophy of the event (include not-for-profit or for-profit)
3. Event Script: Provide an agenda or schedule detailing day-by-day, hour-by-hour activities for the event, noting the key players.
4. Event Directory: Create a directory of all the key players working together to produce this event.

Section II: Event Research
1. Were any Research or Assessment tools utilized? What were they?
2. Submit a SWOT analysis of the Event.
3. Did the research (or lack of research) impact the success of the event?

Section III: Developing the Event Plan
1. Why was this event site selected?
2. Does this venue match the event? Why or why not?
3. Are there any ADA concerns or accommodations?
4. What is the theme of the event?
5. Were there any amenities (bells and whistles) used to communicate the theme?
6. What suggestions would you make to improve the effectiveness of the theme?

Section IV: Financial Implications
1. Discuss the sources of revenue for the event (admission fees, sponsorships, registration, product sales etc.)
2. What are the fixed and/or variable expenses for the event?

Section V: Marketing and Promotion
1. Discuss the marketing and promotional efforts used by the organization or the event manager. Include samples.
2. Identify all of the event sponsors.
3. What type of sponsorship agreements were entered into and what benefits did sponsors receive in return for their support?
Section VI: Event Reflection
1. Fully describe your duties and role at the event.
2. Evaluate the event as a learning experience.
3. Identify any changes or recommendations you would make.
Directed Work Project

 

Directed Work Project Grading Rubric Points
Section I: Introduction
1. Introduction & History of Event
2. Purpose and Philosophy/Mission of Event
3. Schedule of Activities: Event Script
4. Event Directory 20 Points
Section II: Event Research
1. Assessment Tools Utilized
2. SWOT Analysis
3. Planning Impact on Event 15 Points
Section III: Event Plan
1. Event Site
2. ADA Concerns
3. Theme of the Event
4. Amenities
5. Suggestions 15 Points
Section IV: Financial Implications
1. Sources of Revenue
2. Fixed or Variable Expenses 10 Points
Section V: Marketing and Promotion
1. Marketing and Promotional Efforts
2. Event Sponsors
3. Samples 10 Points
Section VI: Event Reflection
1. Duties Described
2. Evaluation as learning experience
3. Changes or Recommendations 20 Points

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