Explain the concept of Franchising and joint venture or licensing as entry mode for expansion (some theory around 500 to 600 words)
Explain the concept of Franchising and joint venture or licensing as entry mode for expansion (some theory around 500 to 600 words)
• Research 5 articles showing how different companies are using franchising system to expand overseas markets
• Use different industry like Fast food, Cafes, Courier companies Consulting companies, education etc to explain which have been more successful franchising companies and which have been less successful companies
• Give examples of Joint ventures which have been successful may be car industry, soft drinks and supermarkets.
• Give examples of Licensing where some companies have used this entry mode.
Conclusion
• Explain briefly the future direction taken by companies for Franchising, Joint venture and Licensing (500 to 600 words)
Note: Find 5 articles on Franchising, Joint Ventures and Licensing and use for this assignment.
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