External Analysis of the Motorcycle Industry
External Analysis of the Motorcycle Industry
Like other companies, HD operates in a complex global industry. In order to develop and execute a successful strategy, the HD Motorcycle Corporation must take into account the global automotive environment. In this case assignment you are going to be asked to discuss HD from a strategic perspective.
Please read the information in the background material, look for more information, and then write a 4 to 5 pages report for your professor and the executives of Toyota corporation by answering the following questions:
i) What are HD’s Opportunities for moving forward in the competitive motorcycle manufacturing and sales environment?
ii) What threats does the company face?
iii) Consider the Lehman Trikes case study below. To what extend do you think the alliance between HD and Lehman Trikes presented an opportunity for HD? To what exent do you think this was an opportunity for Lehman? Make sure you support your arguments.
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