Facebook as an effective communication platform (for internal communication)

1. I need to develop a critique of the essay that I’ll attach and need to follow the instruction provided below on the second point (275 – 300 words), present any reference (min of 2 academic references)

2. Analyse characteristics of Facebook as a business communication tool to replace emails. In other words, what features and characteristics make Facebook an effective communication platform for business communication.

To do well in this assessment, students are expected to highlight the characteristics/features of Facebook which help in effective communication for the employees/organizations. It would be even better to include some of the challenges/hindrances presented by Facebook platform to make your evaluation more critical. You would need to conduct some research to support your arguments (a minimum of two references for each of the three posts). To make your arguments stronger, you may compare traditional communication methods (such as – F2F meetings, telephone, email etc.) with Facebook to prove/support your arguments.

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