Factors Affecting Marketing StrategyGo to a local store that sells store brands

Factors Affecting Marketing StrategyGo to a local store that sells store brands or off-brand consumer products. Choose any off-brand consumer product that you want to reposition into a national brand. To qualify as a product for this assignment the consumer product should not be currently represented by an advertising campaign. (A quick Google search as well as the absence of ads for the product in your daily life is one way that you can verify a products lack of an associated major advertising campaign). For this assignment you will be creating an advertising campaign to launch this off-brand product to national prominence. Determine whether you wish to mimic an existing advertising campaign or whether you wish to create a completely unique campaign altogether to launch the selected product.Go to the following pages of the United States Census Bureaus Website and locate information regarding the market segment that the selected product is geared toward:Write a six to eight (6-8) page paper:

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