Factors that Affect Consumer Attitudes toward Online Shopping:

Assignment Requirements

 

Refer previous order#81130836, some points have been changed. Due to budget & time constraint, so the research design was changed from mixed (qualitative & quantitative approach) to questionnaire survey ONLY. (For details, please refer attached revised proposal). In addition, since the questionnaire questions shown in the appendix are not quite good & so NEED YOUR HELP FOR REDESIGN URGENTLY. Thus, I can perform data collection as soon as possible. (PLS PROVIDE REVISE QUESTIONS on/before 7-JUN-14)
Comment on Research Proposal

A well thought and presented piece of research. Aims and objectives are established successfully, research questions are clearly articulated and there is a clear academic rationale.

Very good discussion of the literature related to consumer acceptance and adoption of online shopping as well as use of this material to develop your specific hypotheses.

Quite good explanation of the method but it would have benefited from more details of the specific questions you will use in your survey and how these related to previous research. In this context the questions you show in your appendix do not appear to be the same as those utilized by previous researchers. I recommend that you look in detail at some existing studies and revise the questions on your questionnaire. This will ensure that you can do some meaningful analysis with the data you collect. Also note that you will need 100+ valid response for such analysis.

The comments above indicate that this is a good proposal. But you have exceeded the word count by a considerably amount and you have various quoted in your work where you have not used “” marks, e.g. Morosan (2012). Lim and Ting (2012) neither of which appear in your references. Given that there is already a substantial body of literature looking at online purchase intent it would also make sense for your project and your research questions to focus on cross cultural comparison e.g. West versus East, Hong Kong versus the U.S.

 

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