final case study project

final case study project

This final project is a written case analysis

Please read Case 13.1 ?Redbeacon: Pursuing a Measured, Yet Promising Path to Growth? on pages 453 – 456 in textbook Entrepreneurship successfully launching new ventures Bruce R. Barringer/ R. Duane ireland and answer the four (4) discussion question and two (2) application questions below.

Your answers should be well developed and convey your understanding of the question topics. Do not copy the answers word-for-word; they must be in your own words.
Discussion Questions
1. Look at the material in the chapter under the heading ?Preparing for Growth.? Evaluate the degree to which Redbeacon has been sensitive to the three issues under this heading.

2. Look at Figure 13.2, which depicts the organizational life cycle. Which stage of the organizational life cycle is Redbeacon currently in? What issues will the founders of Redbeacon have to be sensitive to during this particular stage? What issues, if any, do you think will be problematic for Redbeacon?

3. The section of the chapter labeled ?Day-to-Day Challenges of Growing a Firm? lists four primary challenges: cash flow management, price stability, quality control, and capital constraints. Briefly comment on how Redbeacon has dealt with each of these challenges. Which of the four challenges do you think will pose the greatest challenge for the founders of Redbeacon moving forward?

4. Evaluate Redbeacon?s future initiatives. Do you think Redbeacon should be more open to developing a parallel Groupon or LivingSocial type of strategy, and offer daily deals featuring local service providers? Do you agree with its overtures to Google, Yahoo!, and Bing? How likely is it that one of these companies will partner with Redbeacon? Finally, do you think it?s a good strategy for Redbeacon to develop co-branding strategies with organizations such as the mom?s groups as mentioned in the case?

Application Questions
1. Many observers have noted that Thumbtack.com, a Redbeacon rival, is rolling out its nationwide service more quickly than Redbeacon is. Do you think Redbeacon has been too timid in terms of the pace of its growth? Does Redbeacon risk falling behind if it doesn?t expand as rapidly as Thumbtack.com?

2. Make a list of five things that start-ups can learn from Redbeacon regarding how to manage the early growth of an entrepreneurial firm.

 
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