Health Care Marketing (phase 4)

Phase IV: Service Delivery Plan and Human Resources Plan
1. Service Delivery Plan
Outlines the method by which your service will be delivered to clients or customers
It is a statement of what resources are needed in terms of both personnel and other assets to be
delivered.
Outlines the critical points in the clinical service delivery process
What to Include
Service delivery methodology: what methods will your organization use to deliver
services-this can be an outline
Flow Chart of delivery service, delivery sequence, and timing requirements
Human Resources
1.Organizational Structure/staffing Plan
Clinical (full time vs. part time)
Non-clinical (full time vs. part time)
2.Compensation
Rate
Benefits
Job descriptions-brief
Roles and responsibilities-brief description

300 words
ApA format
included reference

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