How to write a business plan

 

business plan sections
The business name? Is this an existing business? new business and/or franchise?
Why did you chose this company? Business Plan Highlights & Business Goals

Company Profile

Company History, Legal Structure (Corporation, Partnership or Sole Proprietor)
Mission Statement-A statement that will make a positive impact on the business.
Business Description-What does the company do? What product/s and/or service/s do they sell?

Market Research

Industry Overview – Knowledge of the Industry, trends, size of market
Where the company fits in the market
What makes the products and/or services necessary?
How will you brand your product or service? pricing strategy? promotion?
Demonstrate the viability of your business

The Target Market

Describe your ideal client profile:
-demographic – age, education, income, location, business to business
-personality – lifestyles, interest, opinions, influences – buying decision
Why would they buy from you? price? delivery time? quality? service?
What are their needs, wants and behaviours.
The Competition

Competitive & Risk Analyses
Who are the competitors? direct? indirect?
Why are the competitors in business?
What are the competitors strengths and weaknesses?
Your unique competitive advantage?
Location

Where does the company operate? Equipment? layout? Set-up? Hours?
Location details: Home office? online? physical location features?

Management Team & Human Resources

Who are the key players and advisors for the business?
Tell the reader about yourself? (if you are involved)
Human Resources-Employee details and plans
Advisors: lawyer, consultants, mentors, accountants
Work cited information – list at the end of your report.
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