How would you classify e-books?
How would you classify e-books?
Are they a tangible good, an experience or a service. Justify your answer.
Describe a product you consider to be ‘new’ and explain why.
The airline industry uses pricing as a significant competitive tool.
Discuss the impact of price increases and decreases on consumers’ perception of the value of air travel.
does the frequent changes in price by airline affect your assessment of the travel experience on an airline?
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