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identify the risks of embracing social media as a business communication tool and make recommendations to mitigate these risks.

Internal communication / social media

effective internal communication is imperative to ensure business success. keeping employees informed and providing opportunities for feedback to the business is part of the process of generating an efficient, productive and responsive work environment. organisations are increasingly embracing social media as a means of communication to both employees and the wider community.

discuss how internal communication can support organisational effectiveness in contemporary business. critically evaluate how social media can assist managers to engage with staff effectively and positively.

use illustrative examples and theory from the literature to support your response.

what were your own experiences?

what personal feelings and learning did you generate from the experience?

how did you manage working in a group? what did this teach you?

what lessons have you learnt from this experience to take into the future?

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