If the information conveyed in the ads is truthful, should it matter that Dr. Jarvik is associated with the development of an artificial heart but is not a practicing physician?

If the information conveyed in the ads is truthful, should it matter that Dr. Jarvik is associated with the development of an artificial heart but is not a practicing physician?

2. What advertising approaches do you think that Pfizer should take in the future to avoid the kind of scrutiny and criticism engendered by the Jarvik Lipitor ads?
3. How might one determine when a company has crossed the line between puffery and outright deception?
4. Summarize another situation where an organization committed puffery. Use at least one source and provide a descriptive opinion about what they did. Cite all sources used.
5. Summarize another situation where an organization committed deception. Use at least one source and provide a descriptive opinion about what they did. Cite all sources used.
6. Write your own question related to the article and answer it.

 
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