In the Skullcandy case (Chapter 12, Schilling 2010), would you characterise Skullcandy’s
In the Skullcandy case (Chapter 12, Schilling 2010), would you characterise Skullcandy’s
new product development team structure as Functional, Lightweight, Heavyweight or Autonomous and why? Provide your analysis with justifications.
2. Discuss the main sources of innovation, and
what are particularly important for a company
such as Skullcandy and why?
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