integrated marketing communication plan

Your task is to produce an integrated marketing communications plan3500 wordfor a Harvey Nichols Birmingham Bar and Brasserie. The documents of HN’s brief, detailed plan requirements, IMC plan format and relevant lecture slides have all been uploaded. You must firstly go through the HN’s brief document and understand what the background of HN is. Then fulfill all the requirements listed. Then follow the IMC plan format step by step, each title listed is exactly what you need to follow, and write the text under the title. No introduction, no conclusion, just write following by the order of headings. In the section of Develop integrated marketing communications, you don’t need to write all of them, just pick several (3-5) of 7 tools to write and also need to write from the top to bottom. The relevant lecture should be useful, especially the ‘integrated marketing communications’ one, which exactly describes how to conduct the plan as well. Please do a lot of research and have enough resources to cite. thank you

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