International Business

International Business

Each student will be expected to submit an ESSAY of 1800 words (excluding references). First, read the following article :

Radjou, N., and Prabhu, J. (2012). Mobilizing for growth in emerging markets, Sloan Management Review, Volume 53, No. 3, pp. 81-88

Students will be then required to write an essay that provides a critical analysis of the following statement/question:

? Doing business in emerging markets involves strategies that are often distinct from those of other international markets. What types of strategic approaches can firm?s use when doing business in emerging markets?

In undertaking this assignment students? need to:
? Research the topic (doing business in emerging markets) in an in-depth manner
? Provide a critical perspective of the literature on a topic
? Construct a sustained argument in response to the question

Remember, it is expected you will demonstrate strong analytical skills in your essay.

Your essay should incorporate at least 12 different references. These should be sourced from the following:
? Academic articles
? Relevant textbooks
? Periodicals
? Newspapers
? Relevant online sources
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