International Business – The internationalisation strategies of a MNC
QUESTIONS
(a) Using one specific Multinational Company (MNC) that is headquartered in one of the following countries – Brazil, Russia, India, China or South Africa, Mexico, Nigeria or Turkey – identify and critically evaluate the strategies used by the company to internationalise.
(50%) Guide – 1800-2000 words. Learning Outcomes 1, 2, 4 & 5
(b) What recommendations, i.e. future strategic direction, would you make for the MNC to sustain its competitive advantage?
(30%) Guide – 1000 words. Learning Outcomes: 4 & 5
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