Is the print-based newspaper in terminal decline ? What strategies should newspaper companies adopt in order to remain successful ?

Is the print-based newspaper in terminal decline ? What strategies should newspaper companies adopt in order to remain successful ?

B) Television has been a dominant medium for over thirty years. Does digitalisation, the internet and viewing on demand make “broadcasting” redundant ? Consider the factors that might enable television companies to survive and thrive.
C) People have been predicting the death of the book for a long time. The rise of internet retailing, and e-book publishing certainly constitutes a challenge but how are the various components of the publishing industry (production and retailing) responding

D) Advertising, sponsorship, public relations and image management are the dynamic forces of the media industry – discuss.

E) In the UK there is state regulation of television, but voluntary regulation of the press. Is independent statutory regulation of the press a good idea ? In a globalised world, does state based regulation still have a place ?
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GUIDE TO ASSIGNMENT TWO . A) Is the print-based newspaper in terminal decline ? What strategies should newspaper companies adopt in order to remain successful ?
Things to consider:

You need to research statistics on newspaper sales, and advertising revenue. All newspapers have also established websites. But it may be that websites are not generating sufficient revenue from advertising to replace the lost sales of print versions.
Are newspapers declining everywhere – or is this mainly a problem for USA and Europe ? (you could try searching for information on Latin America and Asia)
Did the decline commence with the rise of the internet ?

What evidence is there that charging for content as in Murdoch’s famous paywall for The Times, provides a viable financial model.

The I (a slimmed down version of the Independent) is doing surprisingly well – check this out.

For background and context try:

Curran, James, Natalie Fenton and Des Friedman (2012) Misunderstanding the Internet, Abingdon, Oxon: Routledge
Fenton, Natalie (2010) New Media, Old News: Journalism and Democracy in the Digital Age, London: Sage
B) Television has been a dominant medium for over thirty years. Does digitalisation, the internet and viewing on demand make “broadcasting” redundant ? Consider the factors that might enable television companies to survive and thrive.

Things to think about:

Ever since the introduction of domestic video recording in the late 1970s, time shift has been possible. Do the majority of people still watch television as it is broadcast ?
Consider the importance of a successful brand Eg BBC

Are peak time audiences declining ?

Has the emergence of multiple channel television environments weakened the power of the major providers ?

For context see

Curran, James, Natalie Fenton and Des Friedman (2012) Misunderstanding the Internet, Abingdon, Oxon: Routledge
Chapter 3 Selling Television, Chapter 4 The Crime of Monsieur Lang in Moran, Albert (ed) (1996) Film policy: International, National and Regional Perspectives, London and New York: Routledge
Moran, Albert (1998) Copycat TV: Globalisation, Program Formats and Cultural Identity, Luton: University of Luton Press

 

Moran, Albert (ed) (2009) TV formats worldwide : localizing global programs Bristol, UK: Intellect
C) People have been predicting the death of the book for a long time. The rise of internet retailing, and e-book publishing certainly constitutes a challenge but how are the various components of the publishing industry (production and retailing) responding ?

Things to consider:

You will need to research statistics.
Are book sales growing or declining ?
Is the range of titles expanding or contracting ?
Is the number of bookshops growing or shrinking ?
Is there any clear information on e-book sales and if so what does it suggest ?
There are no simple answers
What are publishers doing to consolidate their position ?

What are bookshops doing to avoid losing all their trade to e-retailing ?
Are there significant new players in this market (apart from Amazon) ?
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