Journalism, mass media and communication

Journalism, mass media and communication
1.Compare and contrast two perspectives on the idea that commercial mass media provide a ‘marketplace of ideas’.

2.

a) Undertake a detailed semiotic analysis of a maximum of two magazine adverts. Copies of the advert(s) must be appended to the assignment.
b) Compare and contrast the argument that advertising is positive for both the economy and consumers, and arguments that advertising has negative social consequences.
3.Outline and analyse the argument that certain media representations help to sustain unequal power relations between either a) men and women, or b) different ethnic groups.
4.Compare and contrast the arguments of those who believe that audiences are insulated from the influence of media, and those who believe that audiences are vulnerable to the influence of media.

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