macro enviromental analysis

macro enviromental analysis

Conduct a macro enviromental anaylsis highlighting the O&Ts paying attention to the current irish legislation and economic situation
and keep in mind the following
1–>how might britvic maintain its portfolio in light of competio from its rivals what other brands could it acquire
2 –> how might the internet help achive its marketing goals
Britvic plc is one of Europe’s leading soft drinks companies, with an enviable portfolio of market leading brands, such as Robinsons, J2O, Fruit Shoot, Tango and Drench in GB, MiWadi, Club and Ballygowan in Ireland, and Teisseire, Fruité and Pressade in France. We also have exclusive bottling agreements with PepsiCo in the UK and Ireland for global brands such as Pepsi and 7UP.

Our current operations comprise Britvic GB, Britvic Ireland, and Britvic France. The group is completed by Britvic International and Britvic Worldwide Brands. Britvic International manages the export of products across more than 50 countries and Britvic Worldwide Brands is responsible for Britvic’s international franchise business.

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