Management of International Business

You are to assume a position in the corporate strategy department of a MNE, which is seeking to further expand

internationally. You are to choose a country (not the UK) from within a given Regional Organisation into
which a multinational company might wish to expand. You must analyse both the country and the regional
organisation using appropriate models and theoretical insights from the course and your own empirical
research. The regional organisations that you can choose from are: the European Union (EU), the Association of
South East Asian Nations (ASEAN), the South African Development Community (SADC), Asia Pacific Economic
Cooperation (APEC), and MERCOSUR (Common market of the South).

You will then identify a MNE not currently operating in the specified country and again using appropriate
conceptual frameworks and empirical evidence analyse both the company and the sector in which it operates. You
are expected to use appropriate conceptual models and to draw on your preceding analysis to support your
recommendation of a suitable FMSS.
Your report should include the following sections ;
This is a brief summary of the main contents, findings, conclusions and recommendations in the report. The
executive report contains enough information for a reader to become familiarized with what is discussed in the
full report without having to read it.
2. Using appropriate conceptual models and empirical research evidence analyse the business environment in the
chosen country

3. Analyse the ways in which the regional organisation shapes the environment for business in that region.
In both cases, consider policy in relation to trade and investment and factors such as improvements to
infrastructure, economic development, education, training and any other initiatives and policies aimed at
improving trade and ease of doing business.

4. Choose a specific firm (MNE) and analyse its strengths and weaknesses using appropriate theoretical models
from the course and empirical evidence from your own research.

5. Analyse the industry sector within which the company predominantly operates. Again you should use
conceptual models from the course and empirical research evidence.

6. Using appropriate conceptual models and theoretical insights from the course, identify and justify a
suitable FMSS (Mode of Entry) for the company into the chosen country. For this final section, which
represents the main focus of the module assessment, you must draw on your findings from the earlier parts of
your report to help justify your choice of FMSS.
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