Market research
Please thoroughly addresses the following components of a marketing plan for the Carolina League.
- Please provide as much market research and demographic/psychographic information as possible on the Charles Town, WV area. Possible items for inclusion could be:
- Age breakdown of area residents
- Population data
- The marital status of area residents
- Educational information on area residents (e.g. high school graduates, college graduates, etc.)
- Religion breakdown of area residents
- Geographic location (e.g. city population versus suburbs)
- Gender breakdown
- Racial composition
- Political views
- Unemployment rate
- Languages spoken
- Income data
- Average disposable income
- Interest in sports
- Competing forms of entertainment are also important to consider. This will vary from city to city and regionally, but could include:
- Local college, high school, or professional sports teams
- Events brought in by the local Chamber of Commerce to stimulate economic development
- Theaters, concerts, etc.
- City, county or state fairs
Please create a PowerPoint presentation covering the areas listed above for presentation to the City Council of Charles Town, WV, include at least one or more charts or graphs. Remember, the PowerPoint must be in bullet format and must include a notes section(WELL DETAILED). MINIMUM 11 SLIDES NOT INCLUDING TITLE AND REFRENCE PAGE(NOTE SWECTION MUST BE WELL DETAILED). NO PLAGIAIRISM, AT LEAST 4 APA SCHOLARLY REFERENCES. DUE 4140/22 AT 11AM EASTERN TIME.
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