Marketing

Select one “US based” company that exports its products or has locations outside of the United States.  Research the company using internet sources.

DON’T pick the obvious companies, such as (Apple, Microsoft, Google, etc.)  Pick more obscure companies.  I don’t want to have 5 of the same companies….your grade will reflect this!
In your own words, write a brief summary of the company and its global marketing strategy using the terms from the chapter.  If you copy and paste the companies website information, you will NOT receive credit.
Be sure to identify if the company changes its marketing mix to appeal to foreign consumers. Post the URL for the website that you used to conduct your research.
NOTE:  DO NOT SIMPLY COPY AND PASTE ITEMS FROM THE INTERNET. YOU MUST TYPE YOUR POSTS IN YOUR OWN WORDS.

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