Marketing
Marketing
Ethics & PR
Examine the ethical pressures affecting the use of public relations to further an organisation’s corporate ambitions:
• Use several examples to illustrate your discussions.
• Justify the importance of ethical issues in PR.
• Identify and examine the ethical issues and standards in the UK PR industry.
• What are the implications of these issues to the practice of PR in organisation(s)?
• Make recommendations on how ethical issues of PR can be improved
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