Marketing

Marketing

Textbook:
Winer, R. (2011). Marketing Management (4th ed.). Prentice Hall/Pearson ISBN: 978-0-13-607489-2

PS. Remember to include two direct quotes from the literature

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TOPIC:

Power of TV Advertising
Has TV Advertising Lost Power?
Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.

Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium. As a marketing manager describe both the pros and cons for using television advertising as a medium to reach your target audience.
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