Marketing

Marketing
An examination of factors affecting Inditex’s online sales market in Russia

Project description
esearch proposal must be written and presented in the format outlined below:
Title
Background
Industry Background
Research aim, research questions or hypotheses and objectives Research Methodology
Timescale
Resources
References
Please read carefully or you could end up penalising yourself. Below are some points to consider for your research proposal.
? Background section: Review of Literature (no more than 2000 words)
– Why is research that you are planning worth the effort?
– Use of academic journals
– Identify your area of research
– Demonstrate your critical engagement with the relevant literature
– Clarify where your proposal fits into the debate in the literature
– Identify gaps in existing literature
– Show a clear link between the previous work that has been done in
your field of research interest and the content of your proposal etc
– Identify relevant academic theory, models, frameworks and
concepts
? Industry Background (no more than 250 words)
– Place the research into context.
– This should clarify further why the research is being done, under
what conditions it is being done and what its impact is hoped to be.
? Research aim, research questions or hypotheses and objectives
– What does this research aim to explore/find out?
– Research questions (no more than two)
– Hypotheses (no more than two)
– Objectives (Minimum 3 & Maximum 4)
? Research Methodology (no more than 1500 words)
– This section will detail how you intend to go about achieving your
research objectives
– It will explain your choice of research philosophy
– It will also clarify the methods you will use to collect and analyse
the evidence necessary to achieve your research objectives and
answer your research question(s)
– It will also clarify where you intend to carry out the research
– It will also detail which sectors of the market you have chosen to
research and why you chose these sectors
– It will explain how your research will ensure validity and reliability
– Justify the relationship between your research aim, research
questions, research objectives and research methods
– Discuss the appropriateness of triangulation to your research
? Timescale
– This section needs to be very detailed and realistic
– You must produce a detailed schedule that illustrates weekly activities and allows time for unexpected delays
? Resources
– What resources do you need
– Will you be able to access the data that you need to conduct your
research ? References
– Must be written carefully using the Harvard Referencing System
NB: Plagiarism is a serious offence and your submission will be electronically checked. Proper referencing means a) that for every citation in the text there is an entry in the List of References at the end of the text, b) for every entry in the List of References there is at least one citation in the text.
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