marketing

marketing

Explain howthe situation in the article is connected to a topic in marketing. For example, an article might discuss how a company is
gathering or using marketing intelligence. Outline what the company is reportedly doing and then relate this to the course content on
marketing intelligence. Your assignment could explain, based on the course content, why the company is doing this in a particularway and
how what the company is doing is similarto, or different from, the material presented in lectures and the textbook. Be careful that you do
not simply describe or repeat the content ofthe article. Your assignment is not a summary ofthe article but shows how marketing concept
are at work in the organisation you read about.

Analyse a media article for information

Show how marketing concepts are being used

by a business

Use the form of an essay to discuss how and why the concepts are being used in this way
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